Vital Elements of the Product Design Process
Ryan Singer — product designer at Basecamp — explains a simple yet effective process of Product design.
Problems with product and feature design often trace back to the initial approach. Either the problem wasn’t well defined, the concept wasn’t well defined, or – in the case of beginners and newcomers to a platform – your bag of tricks wasn’t adequate to address the problem. Questioning each of these areas can open up new insight and unblock you.
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